Project Red Ribbon campaign launched in Wingham

WINGHAM – Members of the Huron County OPP and South Bruce OPP were in Wingham last week to support the local Huron-Bruce Mothers Against Drunk Driving (MADD) chapter with their annual Project Red Ribbon Campaign.

The kickoff on Monday, Nov. 8 took place under sunny skies. The campaign kicked off with a Reduce Impaired Driving Everywhere (RIDE) program in Wingham.

Project Red Ribbon is an annual awareness campaign to promote sober driving during the holiday season. MADD Canada’s red ribbon is a symbol of the wearer’s commitment to never drive impaired, and helps keep the sober driving message top of mind for all who see it.  From Nov. 1 to Jan. 3, MADD Canada will be distributing thousands of red ribbons and red ribbon car decals for everyone to see and proudly display.

“Although the overwhelming majority of drivers do make the responsible and safe choice to always drive sober we still encounter some drivers endangering others and themselves by driving impaired,” said Sergeant Russell Nesbitt of the Huron County OPP.

“Huron OPP has charged over 50 drivers this year with impaired driving, don’t be the next. Have a plan in place – have a designated driver, call a cab or stay the night but whatever you do don’t get behind the wheel impaired.”

Police are reminding residents that impaired driving is a crime. Should you suspect a driver is impaired, please call 911 – “by making that call you are keeping your community safe.”

MADD Canada’s red ribbons and car decals are available through the MADD Canada website, chapters and community leaders, and participating sponsor outlets.

For more information visit