Politics and advertising

To the editor,

Just when I thought it was safe to put my lawn sign away for a while and relax, I was jolted back to the reality that we have a provincial election coming up next spring.

That fact, in and of itself, is fine in theory. It turns out however to be much more problematic for me.

“The 43rd Ontario general election will be held on or before June 2, 2022. As of December 2016, Ontario elections are held on the first Thursday in June in the fourth calendar year following the previous general election.”

Consequently, we are being treated to advertising which is designed to sway our political opinions. Well, that’s a bit of a redundant statement isn’t it? That’s the purpose of the ad game.

In the olden days of my youth, commercials encouraged us to choose one product over another by extolling the virtues of that particular thing. Phrases like, “all new,” or “new and improved,” or “recommended by (choose your expert) everywhere,” were the basis for persuading us to buy something.

At times things got rather boring and that’s when they also got good as the ad agencies picked up their game and got much more creative and often humorous.

At no time though did General Motors launch a series of ads, one for each of its main competitors, pointing out what a piece of crap each of them produced.

Sadly, Ford (the premier of Ontario, not the car company) appears to be doing exactly that. I’m sure it would have begun even earlier if not for the recent federal election. Thus, we are about to be subjected to eight months of this drivel. Think about that, it’s six times as long, or 200 days longer than the federal fiasco.

I’m thinking of getting myself an early Christmas present of one of those hand-held air horns because it is no longer possible to slam down the receiver, especially on our cell phones, and my wife would be quite upset if I said, or yelled, what I’m really tempted to.

John Finlay