Tim Hortons raises record-breaking $19.7M through Smile Cookie campaign

$80K to be donated locally to Ontario Student Nutrition Program

LISTOWEL – Tim Hortons restaurant owners and millions of generous Tim Hortons guests helped to break a new Smile Cookie record by raising $19.7 million for local charities and community groups across the country.

“We’re so proud and humbled that Tim’s guests have once again shown incredible support for our Smile Cookie campaign and important charities and community groups where they live, by helping us raise a record-breaking $19.7 million,” says Axel Schwan, president of Tim Hortons.

“To achieve such an amazing result means baking and hand-decorating millions upon millions of Smile Cookies over the course of just a week. My heartfelt thanks go out to everyone who made this happen, including all of our passionate restaurant owners, team members and volunteers who helped us dot eyes and create smiles.”

Across Huron-Perth, nine Tim Hortons restaurants participated to raise funds for the Ontario Student Nutrition Program (OSNP) and raised over $80,042.12.

This year in Listowel, Tim Hortons restaurant owners Rob and Carolyn Rumph, staff, and guests helped raise $27,061.20 out of their two restaurants to support Ontario Student Nutrition Program Huron-Perth. They have been supporting the charity for two years.

The funds from the Rumphs will be sent to Listowel and surrounding area schools to be utilized through their snack programs to support student health and nutrition.

In Huron-Perth, over 10,862 students across 60 schools are served by the Ontario Student Nutrition Program with a projection of over 1,844,683 healthy meals and snacks for the 2022-23 school year.

OSNP South West is a program housed within the Victoria Order of Nurses (VON), Windsor-Essex site. VON is one of 14 lead agencies part of the provincial body Student Nutrition Ontario, which administer provincial grant funds to support the development and implementation of healthy breakfasts, snacks, and/or lunch programs across the province. Student nutrition programs serve thousands of children across the province to ensure that they attend school well- nourished and ready to learn.

The first-ever Smile Cookie campaign in 1996 raised funds to support Hamilton Children’s Hospital. Since then, the annual charitable campaign has raised a total of more than $111 million for charities and organizations that are selected every year by Tim Hortons restaurant owners.

Nationally, Tim Hortons restaurant owners support over 600 local charities and community groups through the Smile Cookie campaign.